Contact Us: Got a fun collaboration idea? We’d love to hear from you! Have questions about our Bonnaroo Podcast, the TOTEM Foundation, or just want to connect? Reach out to us using the form below – we’re excited to chat!
Publications:
Finding Home in the Crowd: Uplifting Festival Family Stories from EDM Culture, Daily Frequency, 2025
What should you wear to Bonnaroo? What to pack? Three veterans weigh in ahead of the 2025 festival, The Tennessean, 2025
Earth’s Greatest Party: Roo Bus on Bonnaroo and The TOTEM Foundation, Daily Frequency, 2024
Our 2023 Recap: Bonnaroo is Back, Daily Frequency, 2023
Hop on the Roo Bus for Fun, Kindness, Love, Experience Tennessee, 2021
It’s a Bonnaroo Wedding! Couple Ties the Knot Atop a Bus at Festival, The Tennessean, 2019
Bonnaroo 2019: Couple gets married on Roo Bus (video), The Tennessean, 2019
Sleep Inside the Iconic Bonnaroo Bus, now listed as Alabama AirBnB Rental, al.com, 2018
See Inside the Iconic Bonnaroo Bus, Now Owned by Alabama Family, al.com, 2017
Podcast and Social Media Numbers:
Story Time at the Roo Bus Podcast
Top Episodes: 2,000 Streams Average (IAB Certified)
Roo Bus Discord Server
1000 Members
15,000 average messages sent per month
Second largest Bonnaroo Discord behind official Discord
Instagram
7,600 average followers, Following 2,600
Average Post Engagement: 286 Likes + Comments
Average Story Views: 580+
Eligible for Paid Partnerships
Twitter
8,000 Followers, Following 950
1.2m impressions, May – June, 2022
Facebook
3,300 Followers
TikTok
1,500 Followers, Following 200
600k impressions March 2023
Active Reach in the Following Bonnaroo Communities:
Bonnaroo Reddit (Sharla is a Reddit moderator for this community)
Bonnaroo: A Loophole to Reality Facebook Group (TOTEM Board Member is a moderator for this community)
Follower Demographics:
Ages 25 – 34
Top Cities (Metros): Nashville, NYC, Atlanta, Chicago
Female: 60%, Male: 40%
The Real Roo Bus 